Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
When you search for something on Google (a keyword) there are certain pages that come up for that search term. These sites are what Google considers the best possible matches for what you are looking for.
In order for your site to show up at the top of the search engines (like Google) for the keywords that best suite your website, there are multiple things that your site needs. This is what SEO or Search Engine Optimization is used for, optimizing your website for the search engines and your customers.
For more information on SEO and how your site can start ranking higher, please contact us at TXAD Internet.